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Category: Analytics

The power of Predictive Analysis: Sailing through the rough seas!

The power of Predictive Analysis: Sailing through the rough seas!

A single person creates approximately 1.6MB per second! It is not a surprise that we create enormous data as our dependency on “smart” products is at an all-time high. The purpose of smart products is to generate, understand, analyze, accumulate, and store user data to help serve the customer better. Technologies like swarm learning are enabling IoT devices to become smarter than ever! User data helps businesses to understand more about the customers, but there is a flip side to…

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How to use Analytics for Mobile Apps: Google Analytics SDK vs Firebase?

How to use Analytics for Mobile Apps: Google Analytics SDK vs Firebase?

 “So, is Google Analytics a better choice over Firebase for mobile apps?” This is, in fact, one of the most common questions that an app developer can deal with when it comes to tracking user behavior in apps. Though Google has deprecated Google Analytics SDKs, and rebranded the reports in Firebase as Google Analytic for Firebase, a lot of confusion still exists out there regarding which tool is the right one for the job. Truth is, there is no…

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