The Importance and Benefits of App Store Optimization (ASO)
Reading Time: 4 minutes read ASO or App store optimization is the process of optimizing mobile applications to rank higher in respective app stores’ search results. It is something that is often overlooked by mobile app development companies and app marketers. After an application is developed and uploaded to the app stores, the app marketers tend to emphasize on marketing strategies that revolve around paid advertising, social media, and blogging, among other possible marketing channels. However, app marketing isn’t limited to these aspects and…
