Is the metaverse set to improve customer experiences in the fashion industry?
Reading Time: 4 minutes read Prelude The term “metaverse” refers to a future in which holograms, augmented and virtual reality (AR/VR), and other digital tools will be used to enable human interaction and existence in a virtual setting. The fashion industry has been paving the way into the metaverse since 2019. Fashion brands are making impressive strides into the metaverse and offering their fans genuinely thrilling experiences. Gucci has already created digital avatar clothing and accessories, and over 7 million people have visited the metaverse…
