The event of digital transformation is quite imminent in recent world situations. However, unlike all the other changes, digital transformation has not been totally hard; rather a seamless and smooth transition has been observed. In a survey held in October 2018, it was reported that about 80% of the companies that had approached replied positively about embracing transformations that involve digital aspects.
However, the road is still bumpy, and the success rate of companies slowly inclining towards digital horizons is still not in the mentionable state. There have been some observations that this is due to the sudden ushering of technical aspects on a not-yet-ready population, especially the ones who are actively attached to the daily operations of the industry. But the main thing about the transformation is; it is more about the people involved and affected rather than the inventive technology.
Still a long way
In 2020, most of the companies have gone or are still on the way to a complete digital transformation. Despite the obvious benefits of this change, namely, the speed, reach, no barrier of time or space, and instant availability of the required information at the touch of the button, the most digitally perceptive companies are reporting a growth of about just 26%. For other industries, the situation is not so good either, several of them reported about only 16% growth and 7% of them saw growth but it was not sustained for long. So, the probable factors that can affect Digital Transformation in 2020 have to be reviewed and acted upon.
The prospective areas
Although the picture painted from the facts is not so pretty in revenue terms, one thing is common about them; there are industries that are seeing growth and success despite having a hard digital transformation. From their point of view and modus operandi, some factors can be determined that ought to have been given more importance in the preceding year. Read on to know about the aspects that can lead to a successful transformation in digital ventures;
Leadership dutiesThe change will be evident in all levels of a company structure, especially at the hierarchical aspects. It is quite evident that when a digitally savvy director will join the team, there is more chance of success in the transformation. Especially with the new inclusion of digitally savvy leaders, the number of persons that also have worked in that particular way will increase steadily.
The key is the hiring of the correct leaders, both for the overall project management and the individual project roles. The commitment of both of these types of senior persons attending full-time will be invigorating for the workers in the lower stature and will ensure the success of that particular venture. And truly, it is seen that companies with a chief digital officer have about 1.6 times more probability of triumph than those without.
CommunicationThis factor is the same whether it’s a traditional company or a Digital Transformation Company in Dubai; the employees are needed to be communicated with and let known the reasons, benefits, and the ways that the company is taking, to slowly transition into a digital atmosphere. The inputs, if any, from the workers, also have to carefully listen to, and if found worthy, implemented in the process. The company with more productive communication among the employees will have more chances of comprehensive involvement in the change.
Improving toolsThe digitization of the operating tools has emerged as being one of the key reasons for reaping success in digital transformation within industries. There are some specific changes that are seen to be far more effective in this process, and they are listed as such;
- The decision to make information more vastly available to the people and throughout the organization. This step actually makes many hands work at the same time, and as a result, the work has more chances of being an instant This also increases the communication between departments, making the finishing of this project more likely to get ahead.
- Implementing technologies that allow the employees and partners alike to perform digital self-service, which will be more and more effective in a digital transformation. More chances of success will be when both the entities can co-relate and adjust their actions according to the impact on the company work scenario.
- Using data to base the decisions or deciding the strategy of the organizations is also a good approach. It was seen that using interactive tools to make the company projects might be more beneficial for the workers. The companies can think about modifying their standard operating protocol to include more digital data tools and using real-time data analytics to make decisions about the company matters.
Empowering the employeesIt was seen that including the employees in the areas and methods of digitization have seen more success in the market. This is quite normal as the workers are the pillars that act through formal mechanisms that support organizational structure, and involving their point of view in the decision-making process will have more probability of success in the venture.
Companies that are adapting to the concept of the open–work environment and establishing practices that support continuous learning are more likely to see growth in the future digital world. Lastly, the employees also should be accessing more in terms of decision making in the transformation matter. It has been seen that the input of the employees of a digitally transforming company will be more fruitful in implementing the changes that are more likely to be successful also.
Another way to ensure that a transformation is successful is to encourage the employees to take risks and challenges. Employees are naturally not the decision-takers, so the responsibility falls in the shoulders of the persons who are situated at the higher places of the organizational ecosystem. However, success will be more likely if the employees and the employers are working hand-in-hand in ensuring the risk taken is a constructive one. It would be better for the team leaders to encourage their workers to fearlessly give out-of-the-box ideas, and collaborate on their efforts to ensure that proper completion.
Learning from the mistakes
Implementing the success factors alone will not ensure that any company will get sure of success. The work-culture, SOP, and methods of each company are different and therefore will require a personalized and specific approach in their transformation. It would be better for the companies opting to adopt digital transformation to ensure the implementation of the general success reasons along with the discrepancies or invalid practices. The coming years will see more of digital tools and methods, and to enjoy more of the benefits, the required changes in the organizational structure has to be implemented.