How important is the design of your website? When asked why they didn't trust a website, 95% of the comments were directly related to the site's design. A well-designed website attracts more customers, and an improved user interface leads to higher conversions. While creativity is important, there are some basic design and user experience rules that will help you grow your website. A website that is engaging is one that people want to spend time on.
It is also one in which users are active participants who interact with and contribute to the site, rather than passive readers. In a survey, 94% of respondents blamed website design elements for their mistrust of websites. Only 6% of respondents attributed their distrust to website content. They believed that the complex layouts of the sites were a major source of confusion. Keep the following suggestions in mind when creating or redesigning your website.
Tips for creating More attractive website design
You're probably aware that creating unique, authentic, and relevant content is a must for the success of any website. What you should also consider is how you will share it and present it to the world. You've probably heard it a thousand times, but it bears repeating - know your audience. Trying to please everyone rarely gets you very far, and this is true in the online world as well. So, once you understand who you attract and who you need to attract, it will be much easier to develop a content, marketing, and design strategy that will make your professional website more engaging.
Remember that having only one target audience is also unrealistic. You most likely have two or three main types of users. Your goal is to identify those typical audiences and learn how they behave on your website, such as which pages they stay on for longer periods of time and which links they click. Armed with this knowledge, provide the type of content that they will respond to, place CTAs in places where they are most likely to click on, share on a social media platform that they prefer, and so on. If you own an online store, learning about the most common types of customers will be especially beneficial.
One of the most common mistakes people make is focusing on either new or existing users. However, in order for a website to grow, both must be addressed. Understanding your target audience will also help you understand how to attract and retain new users, as well as how to establish and nurture relationships with them.
What is the significance of an engaging website?
There are numerous reasons why a company would want an engaging web design:
- Engagement lengthens the average session duration, or the amount of time spent on each page.
- Memorable websites entice users to return and even tell their friends about them.
- Content such as videos and professional photography can help a company stand out from the crowd.
- When people can contribute and become involved in something, they feel good.
- User engagement can also be a strategy for gathering customer feedback.
How to build an effective business website that actually works?
You can have the most visually appealing website in the world, but if it is difficult to use, your visitors will not convert to customers. These guidelines will ensure that your audience has a positive user experience.
Make your website mobile-friendly
Every day, American adults spend more than five hours on their mobile phones, and more than one-third do all of their online shopping via a mobile device. Needless to say, the mobile website for your company must provide a positive user experience. If potential customers arrive at your site but find it difficult to read or navigate on a mobile device, they may simply leave and go to a competitor. Furthermore, a poor mobile user experience affects your website's search engine rankings, making it more difficult for users to find via a Google search, which brings us to our next point.
Simple to find
A domain name that either matches your company name or describes your business in some way is required. This also includes employing technical SEO best practices, keyword research, content marketing, and paid advertising campaigns to drive traffic to your website.
Easy to navigate
You should also provide a clear way for your readers to return to the homepage, regardless of where they land. A Google search will almost always take your reader to a page on your website other than the homepage.
Keep your pages clear of clutter
When a website contains too much information, the mind becomes overburdened and unable to retain new information. One way to keep things simple is to remove social widgets from your site, such as a Twitter feed. Remove any widget content that does not support the page's purpose.
Double-check its accuracy
It should go without saying that inaccurate information, whether it's a wrong number, outdated product information, or simple grammatical errors, will turn off customers. You should not only proofread each page before publishing it, but also check it on a regular basis, especially after making changes elsewhere.
Furthermore, nearly 70% of online shoppers are influenced by the time it takes for a web page to load. Maintaining software updates, optimizing videos and images for faster downloads, and using a website host that can handle your bandwidth demands will help your website run smoothly.
Include a call to action
Give them a clear invitation to act, such as a button, a link, or clear verbiage. If possible, keep it above the fold so that readers do not have to scroll to find the call to action.
Keep your design as simple as possible
Limit the use of fonts, colors, and GIFs, which can distract and draw the viewer's attention away from the main focus of the page. Short paragraphs and bullet points also make the information easier to scan and read. This is especially true for mobile responsiveness, which is a major factor in how Google ranks websites in its algorithm. The higher the ranking of a website, the higher it appears on the search engine results page (SERP).
Implement best SEO practises
They usually find what they are looking for on the first page of search results, so you want your company to appear there. Google and other search engines use proprietary algorithms to rank sites for search terms, also known as keywords. Crawling, indexing, and ranking are the three methods used by search engines to determine where your listing appears. Crawling implies that they find your site via links from other websites. As a result, ensure that links to your site appear on as many external websites as possible. After crawling bots find your site, it is indexed, which means it is analyzed for content, including keywords, freshness, relevance, links, and multimedia.
One of the most noticeable changes in modern graphic design is that simplicity has become a fundamental principle. Unwanted elements that used to make old websites complex and cluttered are no longer present.
Way2Smile Solutions like to stay on top of industry trends, through continuous education and res arch. We offer our clients a full range of online branding services as a leading website development company in Dubai. Reach out to us to build an intuitive website for your business.