It is extremely important to deal with data associated with every business process. Wrong data can ruin the entire process, as well as the business decisions, are based on them. Data inaccuracy can result in issues with decision-making abilities, which impacts business growth and the ability to offer superior customer satisfaction. In this blog, we have discussed, the importance of data management in managing organizational data for businesses.

What is Master Data?

A report from Gartner defines master data as the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise which includes customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts. For instance, consider the products, locations, parties are the master data domains. They are the major data assets that manage within your enterprise. This master data domain can be further classified into sub-domains. To put it simply, the master data domain “Party” can be divided into sub-domains such as customer, supplier, employee, etc. 

Why you should not ignore managing your Master Data?

Many data analytics companies are realizing the critical importance of high-quality, accurate data for business success and therefore it is important to seek Data Management. Here are some of the common challenges involved in data and how Master Data Management can be a perfect solution for this. As companies grow, they tend to face a lot of challenges. They make use of a lot of resources to prepare data and insights, all of which go down the train if the data found to be inaccurate. Let’s have a look at those complexities:

  • Data Inconsistency

Since there are numerous data versions available across organizational functions, locations, and systems, it can be difficult to manage a single source of truth. This is the major reason for the lack of integration. 

  • Lack of Data Governance

Without an integrated authorization of data, it is a challenging task for companies to maintain data security and accuracy

  • Manual Data Replication

As the data is handled individually by multiple sources, companies risk duplication of data, which can severely impact business processes.

  • Lack of cross-domain relationships

Domain Masters often lack relationships with each other. This prevents business users from gaining operational intelligence and making it difficult for organizations to manage interdependent business processes.

Role of MDM for your business:

Master Data Management (MDM) is the process of linking all the critical business data of an enterprise to a single point of reference. It also eliminates errors and makes the business processes less reductant. Moreover, the Master Data Management solution is a must-have Multi-Domain characteristic. Therefore, MDM is the perfect solution for all your data problems, below are a few reasons why:

  1. Key business users can manage master data without having to wait for help from the IT department. 
  2. Data Stewards have the authority to approve or reject the data from a central inbox. As a result of this, data quality control relies completely on Data Stewards. 
  3. A proper change request management system can be put in place wherein any change in the master data is made only after approval from the right authority.
  4. MDM offers centralized and de-centralized management of data. This means you can centrally manage the data with a single owner of the master data, or de-centrally where master data is owned by multiple entries. 

 By implementing MDM in your business, your data quality can be improved, and also your data operations associated with them. Moreover, you can rely on a single source of data across entities and multiple systems. This technique comprises data cleansing, transformation, and integration, which enables organizations to enjoy accurate, up-to-date, and consistent data.

In addition to the above ones, here are the benefits you can enjoy with MDM implementation:

  • Understanding your customers better

Customer data management helps organizations to manage a single view of all customer data completely. It synchronizes customer information across systems and the organization’s information supply chain. 

  • Offers seamless information across multiple channels

Accurate product information is critical to differentiate your business and provides customers with a dynamic and personalized shopping experience. Product information management helps businesses manage product data from multiple sources. It also creates a master catalog of validated, high-quality unique product data for efficient distribution to all sales channels be it structured or unstructured data.

  • Increased trust in data

Poor data quality can result in negative operations to your business by affecting relationships with your customers, business decision making, and forecasting. With Master data management, a system will be provided with high-quality data for a better decision-making process.

  • Connecting everything and anything

Since business information resides on every system and in multiple systems, information users have to duplicate efforts by looking into the information from these diverse systems and combining data together.  MDM’s data integration tool helps to combine data with multiple format attributes from disparate data sources. It delivers a single unified view of all your data instead of data.

  • Providing a unified view

MDM Software helps to create a reliable view to drive operations effectively with an entire view of all your data assets. It also enables the creation of an integrated view of products, customers, suppliers, employees, materials, etc who are involved. Moreover, this data will be present in different systems.

  • Eliminates additional time and cost

Companies find it challenging to maintain the increased volume of data without the usage of Master Data Management. The complexity of master data makes manual processing operations difficult. It also consumes time and money to process the operations quickly. This management process automates the entire operation which saves an enormous amount of time. Moreover, companies need to employ fewer resources to manage the data with MDM, this solution also reduces the overall cost.

As organizations quickly grow organically or through acquisitions, they often struggle with ensuring a single view of trust across their data. This happens with respect to manual data management, lack of integrated approach, etc.  A superfine Master Data Management system helps you to create one single master reference source for all business-critical data, leading to minimize errors and less redundancy.


If your business is associated with large volumes of data, make sure you implement Master Data Management. We people at Way2Smile Solutions are well-aware of this and help enterprises in implementing them in a hassle-free manner. You can get in touch with us if you require any suggestions or implementation and our experts are here to assist you!