Custom Software Development Services in Dubai, UAE

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As one of the leading software development companies in Dubai, we offer bespoke software solutions to drive enterprise operations and exceed client project expectations

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Suite of Services

As a leading software development company in Dubai, we offer bespoke software development services that aim to solve business problems by enhancing operational efficiency and leading product innovation.

software consulting services
Software Development Consulting Services

Our software development consulting services look at all of the aspects of a software build to ensure you go from MVP to a market-ready product, at speed and scale.

software consulting services
Custom Enterprise Software Development Services

As a leading Software Development Company in Dubai, we have extensive experience building robust custom software solutions that fit perfectly with your existing systems.

software consulting services
Custom Product Development

Our unique partnering approach ensures there is no latency in translating client needs to software reality. With us, you deliver on-time, every time to your clients.

software consulting services
Mobile App Development

With 20+ years of experience building mobile apps for global businesses, we ensure the application delivers intuitive and engaging user-experiences for end-users.

software consulting services
SaaS-based Product Development

Bringing extensive Cloud expertise to the table, we offer robust SaaS-based solutions hosted on a preferred CSP without compromise on reliability, scalability & security.

software consulting services
Legacy Migration & Modernization

We've worked in identifying legacy migration approaches that stipulate clear and effective steps to move from slow & encumbered to sleek & fast operations and delivery.

Why Choose Way2Smile?

Way2Smile is an industry leading Software Development Company based out of Dubai. Our team of expert developers, architects, designers and analysts bring over 100 years of cumulative experience, offering you a precise and insightful approach to your software developement efforts.

Suite of technologies

We offer in-depth expertise across a range of tool and technologies, ensuring you have access to create the most cutting-edge solutions for your business' needs.

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Industries We Impact

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As one of the very few software development companies in Dubai who offer custom software development services, we have engendered transformational impact for various businesses across industries.



Real Estate



Wellness & Fitness

Oil & Gas



Custom Software Development Methodologies

We believe that every software we work on needs a unique approach and there is no one-size-fits-all with software methodologies. That's why at W2S, our developers employ a rich design-thinking approach for every project we work with you.









What our Customers say

The businesses we've worked with have reaped the value of our services and have dubbed us nothing short of best software development company in Dubai. Take a look at what our customers have to say

Tyler Shandro

Managing Director

Chris Preston

Managing Director

Prabhath Witharanage

Naira International Group, Qatar

Daryl Sedgman

CISO, Founder at Fiix Software

Mark Heller

CISO, B2B Solutions Enabler



Have questions? Here are some FAQ's for clarity

What is software development?

Software development is the process of creating intuitive programs that are focused on solving specific business problems. These programs can be built to run directly on hardware such as computers and mobile devices, or can be served on the internet as an app or as a SaaS product.

How much does software development cost?

The cost of software development depends on a lot of different factors including complexity, scope, technologies, number of resources, timelines, etc. But if you were to outsource your software development needs to one of the best software development companies in Dubai, Way2Smile, all of these factors and more will be clearly analyzed, documented and followed, to ensure you have complete control over how much you spend on your software development requirements.

How can you outsource software development?

The easiest way is to mail us at

What are the advantages of outsourcing custom software development?

Getting a software developed from a custom software development company in Dubai presents a lot of advantages including, but not limited to:

  • Low development risks
  • Access to the latest technologies
  • Lower development costs
  • Reduced operational costs

What technologies are used in software development?

As one of the best custom software development companies in Dubai, our team of experts employ a range of technologies and tools to ensure your software is top-of-the-line. Some of the technologies used by our in-house software experts are:

  • React JS
  • Node JS
  • Angular
  • Groovy/Grails
  • Laravel
  • Python
  • C#
  • Java
  • MySQL
  • Hadoop
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