The Future of Connected Services: IoT’s Influence on Business Models

The Future of Connected Services: IoT’s Influence on Business Models

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Key Takeaways

  1. IoT today provides transformative innovation, fundamentally altering business models and offering remarkable opportunities for growth and innovation.

  2. The impact of the Internet of Things on business is significant, propelling companies toward a robust and influential future.

  3. During the COVID-19 pandemic, IoT’s potential became evident, presenting amazing opportunities for individuals with innovative IoT startup concepts.

  4. IoT and business intelligence are converging to enable data-driven decision-making and personalized experiences.

  5. New IoT technologies are changing how businesses work, bringing about new possibilities and prospects for businesses.

The Internet of Things (IoT) has been an exemplary innovation that has created numerous transformations over the past few years. The future of IoT is not just show-stopping but also very impactful, especially for business models (IoT for business), which these new IoT technologies are going to revolutionize. No one can deny the fact that existing traditional models will continue to drive growth, but the combination of IoT and business intelligence will pave the path for a powerful and better future.

As we already know how business intelligence and Internet of Things have affected businesses during the COVID pandemic, those who have IoT startup ideas have huge potential for success. With the implementation of IoT technologies, everything from laptops and smartphones to traditional household appliances can be controlled with the touch of a button or with voice control from any part of the world! Unbelievable, isn’t it? Let’s dive deeper to understand how business models will evolve with the IoT’s impact on connected services.

What is the Internet of Things (IoT)?

The Internet of Things (IoT) is a ground-breaking technology idea that completely alters how systems, devices, and objects interact and communicate. IoT today is transforming our lifestyle by embedding sensors, software, and connections with items such as appliances, cars, wearable technology, and industrial machines to seamlessly gather and transmit data for our personal use. This information can include things like location and temperature as well as user preferences and performance indicators. 

AI and ML act as key drivers to building a resilient business, enabling real-time monitoring, automation, and control through IoT in various industries such as manufacturing, healthcare, agriculture, and smart homes. This convergence of technologies empowers companies to make data-driven decisions, streamline operations, increase productivity, and enhance user experiences. IoT presents enormous promise for innovation, from autonomous vehicles to smart cities, promising a future where connectivity and intelligence unite to transform our environment.

How does IoT work?

The IoT process begins with simple personal devices like smartphones, and smartwatches and extends to almost all electronic appliances like TVs, Washing machines, refrigerators, etc. helping us to communicate through the IoT platforms. The Internet of Things (IoT) is built upon four fundamental principles.

  1. Devices/Sensors: These constitute the primary and the most important components that help in the collection of live data from the desired environment. The data that is being collected and sensed will be in different levels of complexity. One device might have different types of sensors or multi-tasking sensors that conduct other tasks other than just sensing the environment.
  2. Connectivity and Integration: The data that has been collected with the help of sensors will be sent to the cloud storage infrastructure. For this to be successfully completed,  the sensors in the devices are connected to the cloud using different mediums of communication like WAN, satellite networks, Wi-Fi, etc.
  3. Data and Information Processing: After the successful collection of data and the transportation to the cloud storage, the collected data is studied and processed, this is the next step in the Internet of Things cycle. From simple processes like reading on mobile apps to complex processing like studying the topography of terrain with computer vision, all tasks can be performed seamlessly in this stage of the Internet of Things.
  4. User Interaction: After the collection, studying, and processing of the data, the information should also be made available to the end user which can be accomplished by sending them the desired data and information through email, text messages, and notifications. The end-user also should be equipped with a friendly interface that will be easy to use and supportive to them. If the end-user has a smart security system installed at their home or any property, they will need an app installed in their preferred device to access and view the CCTV footage.


The Internet of Things isn’t limited to one-way communication, the end-user also has the accessibility to control their devices using the apps installed in their devices. For example, users have the option to control the temperature in their refrigerator to their preferred choice.

IoT Transforming Business Models

We already know that agile technology is an ever-changing and ever-growing phenomenon, and we can already see the impact of IoT in the most popular three business models. Thanks to the amazing capabilities of IoT industries are being configured right from its inception. IoT possesses huge potential for creating new business models that bring out drastic changes in the future or even alter the present ones. Let us take a closer look at how IoT impacts business models.

1. AS-A-SERVICE-MODEL

Businesses are now believing that their old one-off sales models should be buried in the past and this has to be replaced with a much more pragmatic service-based model that combines products with value-added services for users. This subscription model works great for both customers and businesses. With amazing advancements coming up in cloud- computing and other technologies, the As-a-service model was initiated. It initially started with Software-as-a-service (SaaS) but it rapidly became something more than just a software. 

This particular business model was already giving fruitful results but the Internet of Things has given a boost by adding low-cost IoT sensors and audit devices. With this boost, companies are now able to enhance services to customers by capturing real-time data and comparing it with historical data to improve their services. This data is extremely valuable in preventive maintenance as it can be used as feedback indirectly from users. It’s worth noting that IoT’s impact extends beyond just this business model, it also significantly influences the future of web app development.

2. Circular business model

This model closely resembles the as-a-service approach. Amsterdam’s Schiphol Airport, known for its innovative lighting system, has effectively combined these models. Instead of purchasing the lighting system, they opted to procure light as a service. The overhead lights for passengers are designed for easy repair or replacement.

This business model emphasizes component replenishment at various stages, from manufacturing to sale and use. Their primary focus is on utilization rather than ownership, creation over wastage, and conversion instead of disposal.

3. Customized business models

We’ve witnessed that IoT has the potential to transcend our wildest expectations. The magnitude of this revolution is beyond imagination, allowing organizations to engage in on-demand production without the necessity of maintaining any inventory. When IoT is combined with Artificial Intelligence, manufacturers can harness the power of machine learning to accurately gauge a customer’s tastes and preferences. The data derived from this can then be utilized to provide recommendations for strategic adjustments that align with customer preferences.

Furthermore, with computer vision, which involves the prowess of cameras and visual sensors to capture raw video data and convert it into actionable insights, possibilities are further expanded.

Wrapping Up

It looks very clear that the Internet of Things (IoT) is reshaping business models in profound ways, creating opportunities that were once beyond our imagination. The fusion of IoT and business intelligence promises a future that is not only promising but also deeply impactful for businesses worldwide. For those with IoT startup ideas, the potential for success is vast. The integration of IoT into our daily lives, enabling us to control everything from household appliances to industrial machinery remotely, is nothing short of remarkable.

As one of the top web development companies in Dubai, we leverage IoT to craft creative consumer experiences to help drive brand engagement and recognition for our clients. We recognize that IoT for business is not merely a trend but a transformative force. As IoT continues to evolve, so do the possibilities for innovative business models that cater to the ever-changing needs of customers. So, allow us to make your ideas flourish by leveraging IoT and embracing the boundless opportunities it brings to reshape the business world.

Frequently Asked Questions


1. How has the Internet of Things affected businesses?

The Internet of Things has profoundly impacted businesses by enhancing data-driven decision-making and automation. This transformation has led to the emergence of numerous IoT startup ideas, promising a bright future for entrepreneurs.

2. How can companies leverage IoT and business intelligence to stay competitive in light of new IoT technologies?

Companies can harness the power of IoT and business intelligence to gain a competitive edge. By embracing new IoT technologies, they can make data-driven decisions, streamline operations, and enhance user experiences.

3. How do IoT and business intelligence work together?

IoT and business intelligence work in tandem to transform industries by gathering and analyzing data, optimizing processes, and creating personalized experiences.

4. What are the latest developments in IoT technology, and how are they reshaping business models?

The latest developments in IoT technology encompass advancements in sensors, connectivity, and data processing. These innovations are reshaping business models, fostering agile-as-a-service models and customized solutions.

5. How can businesses adapt to IoT technologies and be ready for the future?

Businesses can adapt to the IoT-driven landscape by integrating connected devices, leveraging real-time data, and implementing AI-driven strategies. This evolution is crucial for thriving in the era of IOT for business.

6. What sets Way2Smile Solutions apart in providing IoT-driven software solutions?

Way2Smile Solutions, a leading app development company, stands out through its commitment to embracing the transformative potential of IoT. The company’s expertise in leveraging IoT technologies ensures tailored, efficient, and competitive software solutions for its clients.

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Written by

Futuristic & Rebellious, Farah Azhar or Rudy as he is fondly referred to by teammates, is an expert analyst of modern discourse, and writes to offer new and inspiring perspectives on debatable topics. Farah Azhar is a seasoned writer with over 6 years of experience talking about Data & Analytics, AI & ML, and SDG initiatives.